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Using CRM for Marketing in Tertiaries

Business Mechanix provides marketing strategies and mentoring into the tertiary sector, we also offer consulting around using Microsoft Dynamics CRM for Marketing in Tertiaries effectively, which creates results. We can customise Microsoft Dynamics CRM to create better efficiencies within your marketing department. Here at Business Mechanix we eat and breathe CRM Marketing. Everyone in our marketing and sales department uses it daily and we couldn’t live without it this just shows we know it inside and out!

When it comes to the tertiary sector and Microsoft Dynamics CRM, Business Mechanix have experience that is hard to beat. We have worked with over 86% of the Universities, Wananga’s and Polytechnics and a number of PTEs for over 10 years. We constantly been nominated for numerous awards for our use and customisations in Dynamics CRM. 

Features of Microsoft Dynamics CRM marketing are endless and will help you to 

  • Create marketing campaigns and lists
  • Measure responses
  • Effectively hand leads over to sales
  • Track every campaign
  • Perform lead generation campaigns
  • Measure the campaign effectiveness accurately
  • Have customised workflows to meet your needs and provide with up-to-date information about campaigns
  • CRM queues to enable reminders for follow up calls for improving efficiencies, to make sure no one is forgotten
  • Dashboards and reporting to help create better strategies in the future
  • Track conversion (enquiry to application and enrolment)
  • Track source campaigns from advertising spend
  • Create automated follow up processes for direct marketing and call downs

Experience

Business Mechanix have implemented a marketing solution using the Microsoft Dynamics CRM platform at Te Whare Wananga o Awanuiarangi (TWWoA). TWWoA use it throughout their marketing department. It allows them centralises information and can be accessed from any location as they have a range of campuses. TWWoA use enquiry statistics from the Business Mechanix enquiry system to make smarter marketing decisions and get more conversions from enquiry to enrolment. Business Mechanix continue to work and train their marketing team to create better efficiencies internally. Business Mechanix “are open, they engage really well on all levels including upper manager, middle management and even front end staff…… They go the extra mile which is important they are also extremely patient” Marjorie Ramsay, Marketing Director – Te Whare Wananga o Awanuiarangi.

Business Mechanix Services

  • Planning and Strategy
  • Facilitate Workshops
  • Implement and customise Microsoft Dynamics CRM Marketing
  • Integrate with other systems
  • Business process, planning and enrolment
  • Integrate with platforms like Microsoft Outlook
  • Design, customise and implement dashboards, reports, workflows and queues
  • Project manage
  • Consult
  • Campaign Management Mentoring
  • Staff Training on better marketing practises

What People Say About Us

“As a manger I am able to monitor at any given time, which makes a huge difference to me, I am able to strategize a lot smarter and implement a lot smarter” Marjorie Ramsay, Marketing Director – Te Whare Wananga o Awanuiarangi.